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TU Business Division to hold ‘Business Behind the Camera’ on Feb. 5

The Thomas University Division of Business will hold “Business Behind the Camera: the Back-Office Complex,” the third event in a three-part business series, from 5 to 6:30 p.m. Tuesday, Feb. 5, in the Campus Center Classroom on TU’s Forbes Campus.

Participants will learn the demands of managing television stations, the complexities of 24/7 news cycles, marketing and sales strategies for businesses throughout North Florida and South Georgia.

“As consumers of news and sports, television is like a member of the family in most households,” said Dr. Melinda Piller, Chair of the TU Division of Business. “However, we never stop and think about the business behind the camera. Gray Communications is in 50 states. This company is traded on the New York Stock Exchange, and Tallahassee is the hub for its entire accounting division.”

The event is open to the public. Speakers from WCTV will include Heather Peeples, General Manager; Jeff Schlesser, News Director; Matt Oestreich, Local Sales Manager; and Greg Shelley, General Sales Manager. They will share their expertise on running a television network, sales management, and delivering the news 24/7.

“WCTV's digital sales have been growing by leaps and bounds,” Piller said. “In addition, WCTV builds websites and create sales strategies for local businesses and nonprofits.  These activities are news worthy all by themselves.  As a business, WCTV is a leader in community. WCTV sponsors and partners with a myriad of nonprofit organizations. Its graphics division creates and produces Public Service spots for local groups, which is critical for getting their message out to the public. “

Gray Television Inc., which owns WCTV, is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 145 stations across the United States, based primarily in small- and medium- sized markets.

“Delivery of the news is just one aspect of the television station,” Piller said. “They are a major sales force in North Florida and South Georgia.  WCTV not only has local sponsors, it has national sponsors, which drives the company and ensures we, the consumer, get the news when we want it.”

There is no admission charge for the event, and the public is welcome to attend. For more information, email mpiller@thomasu.edu.

 

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